TwitterView - SafeHouseSoft 042309In this TwitterVIEW, Ryan Yee of NerdBoyTV tweets with Peter Avritch, President of PC Dynamics, Inc., creator of SafeHouse Explorer. Peter discusses the importance of protecting our digital files in the age of laptops, memory sticks, and readily-available digital information.
INTERNET SECURITY TwitterView with @SafeHouseSoft Peter Avritch is the President of PC Dynamics, Inc., maker of SafeHouse Explorer, software that locks and makes invisible documents, spreadsheets, photos, videos and other sensitive and private data stored on hard drives, memory sticks and thumb drives, network servers, CDs and DVDs, even iPod and MP3 players. http://www.safehousesoftware.com/ NerdBoyTV: Welcome to our TwitterVIEW with Peter Avritch, President of SafeHouse Software. Peter, are you there? SafeHouseSoft: I'm here and all ready to talk about SafeHouse. Thank you for inviting me into your world. NerdBoyTV: Thanks for joining me today, Peter. Could you please tell us what exactly SafeHouse Software does? SafeHouseSoft: SafeHouse Explorer is free privacy and encryption software for Windows PCs. It's used to keep private files secret. NerdBoyTV: Why do you think privacy and encryption software is so critical nowadays? SafeHouseSoft: The plain truth is everyone has secrets—and in today's world, they tend to be digital—photos, videos, resumes, legal docs. NerdBoyTV: Not to mention that the portability of laptops and flash drives are so commonplace today, it's so easy to lose control of info. SafeHouseSoft: Right. A recent study in the UK found that 9,000 memory sticks were sent to the dry cleaners near their big financial center. NerdBoyTV: Yikes, with absolutely no encryption or protection on them probably. Scary! “The plain truth is everyone has secrets—and in today's world, they tend to be digital— photos, videos, resumes, legal docs.” 1 SafeHouseSoft: People are really starting to see that memory sticks will be the source of a lot of trouble. So cheap, so much data... NerdBoyTV: Yes, memory sticks are TOO convenient. Especially if they're on a key ring (something people lose all the time)!!! SafeHouseSoft: With laptops, you always know where they are because you paid a lot of money for them. Memory sticks don't get the same respect. NerdBoyTV: Oh ain't THAT the truth? But on the news, there have been some fairly highprofile laptop losses SS#, credit cards, etc. NerdBoyTV: If ONLY they had SafeHouse Explorer, huh? ;-) NerdBoyTV: This is a screenshot of a "vault" setup for your critical information. Can you explain the whole vault concept? “People are really starting to see that memory sticks will be the source of a lot of trouble. So cheap, so much data...” “You create a private container. You pick the size, location and password. Then it looks like a new windows drive letter.” SafeHouseSoft: You create a private container. You pick the size, location and password. Then it looks like a new windows drive letter. NerdBoyTV: Does the vault hold an actual copy of my file? What happens to my original file? 2 SafeHouseSoft: The actual file is in the vault. Normally we don't touch your original, but we have an option to secure delete it. SafeHouseSoft: Secure delete is where we write all kinds of random data over your original file to make sure there is no way it can be recovered. SafeHouseSoft: This free software can save a lot of grief. It works just like Windows Explorer—so there's nothing new to learn. NerdBoyTV: SafeHouse Explorer is a FREE download that can anyone can get at http://bit.ly/iBa9w. Tell us about Personal Edition. SafeHouseSoft: While SafeHouse Explorer is perfect for memory sticks, we have Personal and Pro editions which are best on desktops. SafeHouseSoft: These other not-free products have many more features and a system tray control center for easy access to all features. SafeHouseSoft: We have a product comparison chart here http://is.gd/uaJ5, which lists all of our features. NerdBoyTV: Well, I can certainly attest to the ease-of-setup and use of the free SafeHouse Explorer. Also, LIKE vault SLAM shut sound! SafeHouseSoft: Ah, our sounds. People love them. They've become sort of our little trademark. NerdBoyTV: I don't think I mentioned this to you, Peter, but I work for a company that deals in Sensitive Information. All docs psswd locked. NerdBoyTV: The problem is remembering the constantly changing passwords months/years later to open them for reference. NerdBoyTV: Would have been nice to remove password protection and just throw them ALL in a SafeHouse vault with a password I could remember. LOL SafeHouseSoft: If you have passwords on individual docs, that would drive anyone crazy. We just use one password for everything. “Secure delete is where we write all kinds of random data over your original file to make sure there is no way it can be recovered.” “This free software can save a lot of grief. It works just like Windows Explorer— so there's nothing new to learn.” 3 SafeHouseSoft: And our Personal/Pro editions support using memory sticks as "virtual smartcards" so you never type a password again. NerdBoyTV: Oh I LIKE that! For small business owners out there, what kind of firepower does the Professional Version bring? SafeHouseSoft: The big feature in Pro is password administration. Admins can manage and reset passwords. That's critical in the workplace. SafeHouseSoft: Pro also includes extra-strength encryption methods for people with super sensitive files. NerdBoyTV: And honestly, all done at an extremely reasonable pricepoint. Nice! SafeHouseSoft: At work, managers are always worried that an employee will change a password, go to lunch and never return. NerdBoyTV: There was a recent high-profile case of an angry city employee changing password, then refusing to unlock. SafeHouseSoft: Our Pro edition allows a master password to unlock files encrypted by any employee. Never worry about being locked out. NerdBoyTV: Again, would have been nice to have SafeHouse software in place ;-) SafeHouseSoft: One other cool feature we have is the ability to reset passwords over the Internet. Important for remote workers. NerdBoyTV: Peter, in closing, if there was one cautionary warning you would give based on things u c over & over, what would that be? SafeHouseSoft: If you've got files that would land you in the hot seat if they went public, be smart—the tools to encrypt are free. NerdBoyTV: And with THAT, let's remind all Tweeple that they can download the FREE SafeHouse Explorer at http://bit.ly/iBa9w Wks GREAT! “The big feature in Pro is password administration. Administrators can manage and reset passwords. That's critical in the workplace.” 4 NerdBoyTV: Also, SafeHouse has some terrific tutorial videos to get you up-and-running FAST at http://bit.ly/15Y5yU. Give it a try today. NerdBoyTV: Peter, I'd like to thank u for tweeting with me today about SafeHouse Explorer. Lots of good info. Wishing u much success. SafeHouseSoft: Thank you for having me on. This is surely the start of a new interview medium—very fun. NerdBoyTV: Take care, buddy. ;-) “If you've got files that would land you in the hot seat if they went public, be smart—the tools to encrypt are free.” SafeHouse Explorer is free, available via download from http://SafeHouseExplorer.com. Video tours of the entire SafeHouse product line are available at http://www.safehousesoftware.com/VideoTour.aspx. For details about the dry cleaners in the UK, the MP3 player loaded with military secrets, and more things to not do with sensitive data, click here: http://www.safehousesoftware.com/FunFacts.aspx RYAN YEE is the host of www.NerdBoyTV.com, a weekly show on technology, gadgets, and Internet services that’s a video broadcast on YouTube and a podcast on iTunes. Ryan has grown up with the Internet; he actually remembers Netscape Navigator (before Firefox), Columbia Music House and Napster (before iTunes), programmed on IBM punch cards (before JavaScript and C#), owned a Timex Sinclair 1000 (before current Dell Precision M6400), and used 5.25 floppy disks. He has a very unique perspective of today’s technologies and shares his wisdom in a very user-friendly manner. He is the creator of TwitterVIEWs, a unique interviewing format in 140 characters or less. Follow him on http://twitter.com/nerdboytv. 5
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